Driversnote
We believe that great design is a conversation—a process of refining ideas until they reach their full potential.
Driversnote approached us with a mood board that captured the essence of their brand, but turning that into a tangible, high-quality merchandise line required a collaborative effort. Our goal was to develop a common art direction that would work across different product types while staying true to their brand identity.
Products:
Freestyler T-Shirt
RAINS Laptop Sleeve
Service:
Design
Creative Lead
Production Set Up
The Process and The Outcome
Rather than settling on a single concept upfront, we embraced an iterative process. Ideas were exchanged, refined, and reworked—each round of feedback bringing us closer to a result that felt both authentic and impactful. Through this dynamic back-and-forth, we landed on a striking final artwork that seamlessly translated across different materials and applications.
The final artwork found its home on two premium items:
RAINS Laptop Sleeve: A sleek and durable sleeve featuring the artwosrk in a way that elevates both form and function.
Freestyler T-Shirt by Stanley/Stella: A high-quality, responsibly sourced T-shirt that brings the design to life in a wearable format.
The result? A collection that doesn’t just represent Driversnote’s identity but actively enhances it—turning everyday essentials into brand statements.
Key Takeaways
Collaboration fuels innovation – By refining ideas together, we ensured the final design was both creative and brand-aligned.
Strategic product selection matters – Pairing the artwork with the right materials ensured durability, visibility, and usability.
Merchandise as brand storytelling – More than just products, these items serve as touchpoints that reinforce Driversnote’s values and aesthetic.
At turtle®, we see every project as an opportunity to push the boundaries of what’s possible in branded merchandise. This collaboration with Driversnote stands as proof that when creativity meets strategic execution, the results speak for themselves.
