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Printed jackets for employees: how to choose the right model

A person in a grey hooded jacket and black trousers holds a black Rains roll-top backpack.

Printed jackets are one of the most popular types of company clothing, as a jacket is worn every day during the colder half of the year. The right jacket depends on three things: what it will be used for, what material it is made from, and whether the logo will be printed or embroidered. Here is an overview to help you choose with confidence.

Start with the purpose, not the model

The first question is where the jacket will be used. A jacket for the office and the cycle to work needs different features from one for outdoor workers or an event in October.

  • For everyday wear and commuting: A lightweight softshell or windbreaker is a good starting point. It is flexible, takes up little space and keeps the wind out.
  • For cold days and outdoor work: A padded jacket or shell jacket offers more protection against rain and cold.
  • As an extra layer: A fleece jacket works both on its own and under a shell jacket, and is often the style staff wear most.

If you are unsure, it can make sense to choose two styles – one lightweight and one warm – so staff can choose what suits their day-to-day needs.

Softshell, fleece or shell jacket

Printed softshell jackets

Softshell is a woven stretch fabric that is windproof and water-repellent. Stanley Discoverer Softshell Jakke is made from 94% recycled polyester and 6% elastane with a fluorine-free DWR finish. It can be printed or embroidered.

Fleece jackets with your logo

Fleece is warm, lightweight and stands up to heavy use. Trekker Fleecejakke Unisex is made from 100% recycled polyester. Embroidery looks particularly good on fleece, giving the logo texture and keeping its shape over time.

Shell jackets and padded jackets

For rain and wind, a shell jacket is a reliable choice. Our range includes Snaefell Skaljakke from 66°North and jackets from Rains. If the jacket also needs to keep you warm, Stanley/Stella Voyager Foret Jakke in recycled polyester with fluorine-free DWR is a good option. On shell jackets and rain jackets, we use printing to keep the surface intact.

Browse the full range of jackets with your logo.

Printing or embroidery on jackets

Both techniques last well when matched to the material. The rule of thumb is simple:

  • Embroidery creates a premium, durable finish and works well on fleece, softshell and thicker fabrics. It is best suited to logos without very fine details.
  • Printing is the right choice for smooth, water-repellent materials such as shell jackets and rainwear, and reproduces fine lines and larger designs precisely.

To learn more about the different techniques, take a look at our overview in Printing techniques – what do they actually mean?

Logo placement

The most common placements are on the chest (left side), sleeve and back. A small chest logo is discreet and works for all staff. A larger print on the back offers visibility at events, for crews and during outdoor work. Think about colour too: a tonal logo – such as dark grey on black – creates an understated, premium jacket that more people will want to wear in their free time.

Quantities, sizes and planning

Most of our jackets have a minimum order of 20 per model, with higher minimums for some models. Collect sizes from your employees before ordering, and ideally choose models available in both men's and women's versions or as unisex. If you need the jackets by a specific date, contact us well in advance so we can confirm the lead time for your chosen model and decoration.

Frequently asked questions

Can't find the answer? Call +45 53 53 19 03.

What is the minimum order for printed jackets?

For most of our jackets, the minimum order is 20 per model. Some models, such as those from Rains, have a higher minimum. The minimum order is listed on each product page.

Is printing or embroidery best for a jacket?

Embroidery works well on fleece and softshell, creating a durable, premium finish. Printing is the right choice for shell jackets and rainwear and reproduces fine details better.

Where should the logo go on a company jacket?

The most popular position is on the left chest. The back and sleeves are good additional options if the jacket needs to stand out at events or during outdoor work.

Can we get jackets with our logo in recycled materials?

Yes. Several of our jackets from Stanley/Stella are made from recycled polyester and have a fluorine-free DWR finish, including Discoverer, Voyager and Commuter.

Ready to choose your jackets

Tell us what the jackets will be used for, how many you need and what your logo looks like. We'll suggest a couple of models and the most suitable decoration. Contact us for a no-obligation quote.

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