Printing techniques – what do they actually mean?

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Printing techniques – what do they actually mean?

When creating merchandise, it’s not just about what you print – but how. The print is a big part of the overall experience. It needs to feel right. Look right. Last well. And suit the material it becomes part of.

Here’s a quick overview of the most common printing techniques – and when we recommend each one.

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Screen Print

The classic. Simple, honest and durable.

Screen Print is the technique typically associated with good-quality T-shirts. One colour at a time is printed directly into the fabric through a screen. This creates an attractive, long-lasting finish.

Good for: Simple logos, large runs, cotton products
Our take: Choose Screen Print when you want a clean, durable look – and consistency across lots of items.

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DTG (Direct to Garment)

Like a printer – but straight onto fabric.

DTG is ideal for smaller runs and detailed designs with lots of colours. It’s quick and flexible, and works best on cotton.

Good for: Complex graphics, small runs, colourful prints
Our take: We use DTG when it’s time to play with colour – while still keeping quality in mind.

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Printing techniques – what do they actually mean?