Proper

Proper is a unisex quarter-zip sweatshirt in 280 g/m² fabric, designed with a structured collar and a clean, medium fit that sits neatly without feeling tight. The brushed organic cotton and recycled polyester fabric feels soft against the skin, while the ribbed cuffs and hem keep their shape wash after wash. The quarter zip makes it easy to layer over a shirt or T-shirt and adjust to the temperature and occasion, without looking like sportswear. The chest has room for a discreet embroidered logo that complements the smart-casual look, without resembling traditional corporate clothing or a running top.

The international fashion press highlights the quarter-zip as one of the most talked-about knitwear trends of 2026 – WhoWhatWear calls it the season’s big jumper trend in its British coverage. Here in Denmark, the quarter-zip is already an established part of the branded clothing market, including at Tex-Tryk and Nordictryk, both of which sell unisex quarter-zip sweatshirts designed for printing and embroidery. Proper’s cut also reflects the wider smart-casual trend in Danish offices, where the line between meeting wear and leisurewear is becoming more blurred, and a structured collar signals a little more style than a standard sweatshirt. If you want a looser, more relaxed sweatshirt for the same collection, the Changer 2.0 sweatshirt is a solid alternative to add to the range.

Proper comes in sizes XXS–3XL in Heather Grey, Black and French Navy, making it suitable for both client-facing roles and internal events. Its smart-casual look works well where a classic polo feels too formal and a hoodie too relaxed – and with your own logo embroidered on the chest, your team looks cohesive without appearing uniformed, whether at a client meeting, an exhibition stand or an internal conference. Pair it with a Dad Cap in a complementary colour for more informal days, when a full suit would be too much and a standard polo too plain.